館藏地	索書號	現狀
Pavilion 研學館 Books Collection	HF1416 .C37 2020	Available
Pavilion 研學館 Books Collection	HF1416 .C37 2020 c.2	Available

目錄

• Part 1: An Overview
• 1. The Scope and Challenge of International Marketing
• 2. The Dynamic Environment of International Trade
• Part 2: The Cultural Environment of Global Market
• 3. History and Geography: The Foundations of Culture
• 4. Cultural Dynamics in Assessing Global Markets
• 5. Culture, Management Style, and Business Systems
• 6.The Political Environment: A Critical Concern
• 7. The International Legal Environment: Playing by the Rules
• Part 3: Assessing Global Market Opportunities
• 8. Developing a Global Vision through Marketing Research
• 9. Economic Development and the Americas
• 10. Europe, Africa, and the MiddleEast
• 11.The Asia Pacific Region
• Part 4: Developing Global Marketing Strategies
• 12. Global Marketing Management: Planning and Organization
• 13. Products and Services for Consumers
• 14. Products and Services for Businesses
• 15. International Marketing Channels
• 16. Integrated Marketing Communications and International Advertising
• 17. Personal Selling and Sales Management
• 18. Pricing for International Markets
• Part 5: Implementing Global Marketing Strategies
• 19. Inventive Negotiations with International Customers, Partners, and Regulators
• Part 6: Supplementary Material
• The Country Notebook: A Guide for Developing a Marketing Plan
• Cases: Cases can be found in SmartBook ot the Instructor Resources within Connect.

附註

• Previous edition: 2016.
• Includes bibliographical references and index.

主題

• Export marketing
• International business enterprises

著者

• Cateora, Philip R
• Gilly, Mary C
• Graham, John L
• Money, Bruce R

出版者

• New York, NY : McGraw-Hill Education

索書號

• HF1416 .C37 2020

ISBN

• 1260547876 (pbk.)
• 9781260547870 (pbk.)

本書目的靜態連結:

• http://library1.hkct.edu.hk:82/opac/bib/ARjI

• 

View Classical format

• Go to Classical OPAC