Consumer behaviour in tourism

John Swarbrooke and Susan Horner
3rd ed.. Routledge, is an imprint of the Taylor & Francis Group, an Informa Business, 2016
ix, 446 p. ; 26 cm.
書
館藏地索書號現狀
Pavilion 研學館 Books CollectionG155.A1 S93 2016 c.2Available
Pavilion 研學館 DAE CollectionG155.A1 S93 2016Available
  • pt. 1. Context
  • 1. Introduction Case Study - The rise of TripAdvisor
  • 2. The History of tourist behaviour Case study - The international spa and health wellness market
  • 3. Main concepts in consumer behaviour, including models of consumer behaviour adapted for tourism Case Study - Las Vegas, Nevada, USA
  • pt. 2. The Purchase-Decision Process
  • 4. Motivators Case study - Adventure tourism in New Zealand
  • 5. Determinants Case study - PGL adventure holidays
  • 6. Models of the purchase decision-making process Case study - Gay and lesbian tourism in Australia
  • pt. 3. Typologies of Tourist Behaviour
  • 7. Typologies of tourist behaviour and segmentation of the tourism market Case study - Segmenting the leisure shopping market --
  • pt. 4. Tourism Demand and Markets
  • 8. The global pattern of tourism demand Case study Taiwan: the emergence of a new major outbound tourism market
  • 9. National differences: domestic, outbound and inbound Case study - The segmentation of the outbound Japanese market
  • 10. The nature of demand in different segments Case study - The inbound market to the Republic of Cyprus Case study - Thomas Cook's Club 18-30
  • 11. Consumer experience in tourism marketing Case study - Ragdale Hall health hydro and thermal spa Case study - easyJet: the rise of a no-frills low-cast carrier (LCC)pt. 5. Consumer Behaviour and Marketing
  • 12. Researching tourist behaviour: marketing research Case study - Discovering clients' longings: Kuoni Travel Compass / by Saskia Faulk
  • 13. The marketing mix and tourist behaviour Case study - First Choice Holidays' all-inclusive package Case study - See the bigger
  • pt. 6. Topical Issues in Consumer Behaviour
  • 14. The 'ethical tourist': myth or reality? Case study - British Airways: environmental policy Case study - TUI, Germany: environmental policy
  • 15. Quality and tourist satisfaction Case study - The Savoy Hotel, London
  • 16. The emergence of new markets and changes in tourist demand Case study - The environmental activist traveler: new dimensions / by Saskia Faulk
  • 17. The rise in the use of the internet and social media in tourism Case Study - A never-ending process: the role of guest reviews online in the provision of quality service / by Saskia Faulk
  • pt. 7. Conclusions and Future
  • 18. Conclusions Case study - New Zealand's 'Home of Middle-earth' campaign / by Saskia Faulk
  • 19. The future of tourist behaviour.
  • Revised edition of: Consumer behavior in tourism / John Swarbrooke and Susan Horner. 2007.
  • Includes bibliographical references and index.
  • Abingdon, Oxon ; New York, NY : Routledge, is an imprint of the Taylor & Francis Group, an Informa Business
  • 1138013390 (pbk.)
  • 9781138013391 (pbk.)
  • http://library1.hkct.edu.hk:82/opac/bib/AOtm
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