Consumer behaviour in tourism

John Swarbrooke and Susan Horner
2nd ed.. Butterworth-Heinemann, 2007
ix, 428 p. : ill. ; 25 cm.
書
館藏地索書號現狀
Pavilion 研學館 DAE CollectionG155.A1 S93 2007Available
  • pt. 1. Context
  • 1. Introduction
  • 2. The History of tourist behaviour
  • 3. Main concepts in consumer behaviour, including models of consumer behaviour adapted for tourism
  • pt. 2. The Purchase-Decision Process
  • 4. Motivators
  • 5. Determinants
  • 6. Models of the purchase decision-making process
  • pt. 3. Typologies of Tourist Behaviour
  • 7. Typologies of tourist behaviour and segmentation of the tourism market
  • pt. 4. Tourism Demand and Markets
  • 8. The global pattern of tourism demand
  • 9. National differences: domestic, outbound and inbound
  • 10. The nature of demand in different segmentsof the tourism market
  • 11. Consumer behaviour and markets in the different sectors of tourism --
  • pt. 5. Consumer Behaviour and Marketing
  • 12. Researching tourist behaviour: marketing research
  • 13. The marketing mix and tourist behaviour
  • pt. 6. Topical Issues in Consumer Behaviour
  • 14. The green tourist: myth or reality?
  • 15. Rise of the global/Euro tourist?
  • 16. The emergence of new markets and changes in tourist demand
  • 17. Quality and tourist satisfaction
  • pt. 7. Conclusions and Future
  • 18. Conclusions
  • 19. The future of tourist behaviour --
  • pt. 8. Case Studies
  • 1. PGL adventure holidays
  • 2. Thomas Cook's Club 18－30
  • 3. The segmentation of the outbound Japanese market
  • 4. Segmenting the leisure shopping market
  • 5. The Savoy Hotel, London
  • 6. First Choice Holidays' all-inclusive package
  • 7. The cruise market: Carnival Cruise Lines
  • 8. Wensleydale Creamery, Hawes, North Yorkshire
  • 9. Societe Roquefort, Roquefort, France
  • 10. Industrial tourism in France
  • 11. British Airways － environmental policy
  • 12. TUI, Germany － environmental policy
  • 13. Ragdale Hall － health hydro
  • 14. The international spa market
  • 15. Adventure tourism in New Zealand
  • 16. Gay and lesbian tourism in Australia
  • 17. easyJet
  • 18.Las Vegas, Nevada, USA
  • 19. Taiwan: the emergence of a new major outbound tourism market
  • 20. The inbound market to the Republic of Cyprus
  • 21. Susi Madron's Cycling for Softies.
  • Previous ed.: 1999.
  • Includes bibliographical references (p. [417]-423) and index.
  • Oxford ; Burlington, MA : Butterworth-Heinemann
  • 0750667354 (pbk.)
  • 9780750667357 (pbk.)
  • http://library1.hkct.edu.hk:82/opac/bib/AJHo
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