館藏地	索書號	現狀
Pavilion 研學館 DAE Collection	G155.A1 B54 2008	Available

目錄

• pt. 1. The introductory course
• sect. 1. Getting acquainted with travel and tourism
• 1. Dimensions of travel and tourism
• 2. An economic overview of travel and tourism
• 3. The psychology of travel: motivations and segment characteristics
• 4. Sustainable tourism development: tomorrow's challenge today
• sect. 2. The sectors
• 5. The airline industry
• 6. Railroads, motorcoach, and car rental industries
• 7. The cruise line industry
• 8. Amusement parks and other major attractions
• 9. The gaming industry
• 10. The lodging industry
• 11. The food service industry
• 12. Conventions and meetings --
• pt. 2. Advanced material
• sect. 3. Defining, promoting, and selling the product
• 13. Travel agents and tour operators
• 14. Distribution channels
• 15. Destinations: a psychographic and sociological perspective
• sect. 4. Conservation and intervention
• 16. Ecotourism: tourism in the tone of green
• 17. Government, politics, and tourism
• sect. 5. Management tools
• 18. Revenue management: the art and science of maximizing revenue
• 19. Measuring economic impact
• 20. Forecasting
• sect. 6. What's next for the industry
• 21. The future.

附註

• Includes bibliographical references and index (p. 589-608).

主題

• Tourism

著者

• Biederman, Paul S

出版者

• Upper Saddle River, N.J. : Pearson/Prentice Hall

索書號

• G155.A1 B54 2008

ISBN

• 0131701290
• 9780131701298

本書目的靜態連結:

• http://library1.hkct.edu.hk:82/opac/bib/AIcQ

• 

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• Go to Classical OPAC