The 360 degree brand in Asia : creating more effective marketing communications

by Mark Blair, Richard Armstrong, Mike Murphy
John Wiley & Sons (Asia), 2003
xvi, 215 p. : ill. ; 24 cm.
書
館藏地索書號現狀
Pavilion 研學館 Books CollectionHF5415.123 .B53 2003Available
  • Includes index.
  • Singapore : John Wiley & Sons (Asia)
  • 0470820578
  • http://library1.hkct.edu.hk:82/opac/bib/AIWB
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