- : Marketing [x]
- : Management [x]
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
3rd ed.. South-Western Publishing, c1996
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
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Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
6th ed.. South-Western, c2002
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
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G.B. Giles
5th ed.. Pitman, 1990
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
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Philip Kotler ... [et al.]
4th ed.. Prentice Hall, c1998
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
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Philip Kotler ... [et al.]
6th ed.. Pearson Prentice Hall, c2004
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
|
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Marketing management : global perspective, Indian context
V. S. Ramaswamy, S. Namakumari
5th ed.. McGraw Hill Education (India), c2013
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
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Marketing strategy : text and cases
O.C. Ferrell, Michael D. Hartline
7th ed., Asia edition.. Cengage Learning, 2019
書
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|---|---|---|
|
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Marketing management : knowledge and skills
J. Paul Peter, James H. Donnelly, Jr
11th ed., International student edition.. McGraw-Hill Education, 2013
書
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|---|---|---|
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Rajan Saxena
6th ed.. McGraw-Hill Education (India) Private Limited, c2020
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
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Marketing strategies : a contemporary approach
Ashok Ranchhod and Calin Gurau
2nd ed.. Financial Times Prentice Hall, 2007
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
|
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Philip Kotler, Kevin Lane Keller, Alexander Chernev
16th ed, global ed.. Pearson Education Limited, [2022]
書
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|---|---|---|
|
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Marketing strategy : a decision-focused approach
Orville C. Walker, John W. Mullins
8th ed., International student edition.. McGraw-Hill Education, 2014
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
|
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Marketing strategy and competitive positioning
Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud
4th ed.. FT Prentice Hall, 2008
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
|
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Marketing operations 2002-2003
Karen Beamish
Butterworth-Heinemann, 2002
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
|
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Marketing finance : turning marketing strategies into shareholder value
Keith Ward
Elsevier Butterworth-Heinemann, 2004
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
|
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Marketing on a tight budget : an action guide to low cost business growth
Patrick Forsyth
Kogan Page, 2000
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
|
||
Centaur Media plc
期刊
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
|
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Marketing research : an applied approach
Thomas C. Kinnear, James R. Taylor
3rd ed. (international ed.). McGraw-Hill, c1987
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
|
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Philip Kotler
Millennium ed.. Prentice Hall, c2000
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
|
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Marketing management : analysis, planning, implementation, and control
Philip Kotler
9th ed.. Prentice Hall, c1997
書
| 館藏地 | 索書號 | 現狀 |
|---|---|---|
|
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