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著者	Rossiter, John R.
題名	Measurement for the social sciences : the C-OAR-SE method and why it must replace psychometrics / John R. Rossiter.
出版項	New York : Springer, c2011.
稽核項	xv, 169 p. : ill. ; 25 cm.
書目、索引、附錄等	Includes bibliographical references (p. 155-166) and index.
目錄	Rationale of C-OAR-SE -- Validity and reliability -- Object classification and measures -- Attribute classification and measures -- Rater entity classifications -- Selection of item-type and answer scale -- Enumeration and scoring rule -- Qualitative research from a C-OAR-SE perspective -- DROAVR application checklist.
主題	Consumer behavior -- Research.
主題	Marketing research -- Methodology.
主題	Psychometrics.
主題	Social sciences -- Research -- Methodology.
主題	Social sciences -- Statistical methods.
ISBN	1441971572.
ISBN	9781441971579.

位置	索書號	現狀
Pavilion 研學館 Books Collection	H62 .R66 2011	Available