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著者	Belch, George E. (George Eugene).
題名	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
版次	4th ed.
出版項	Boston, Mass. : Irwin/McGraw-Hill, c1998.
稽核項	xxii, 762 p. : ill., ports. ; 29 cm.
叢書	Irwin/McGraw-Hill series in marketing.
附註	Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
書目、索引、附錄等	Includes bibliographical references (p. 725-743) and indexes.
主題	Advertising.
主題	Communication in marketing.
主題	Sales promotion.
其他著者	Belch, George E. (George Eugene). Introduction to advertising and promotion.
其他著者	Belch, Michael A.
其他題名	An integrated marketing communications perspective.
其他題名	Introduction to advertising and promotion.
叢書	Irwin/McGraw-Hill series in marketing.
ISBN	0071152075.
ISBN	0256218994.

位置	索書號	現狀
Pavilion 研學館 Books Collection	HF5823 .B45 1998	Available