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AUTHOR |
McCartney, Glenn. |
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TITLE |
Event management : an Asian perspective / Glenn McCartney. |
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IMPRINT |
Singapore : McGraw-Hill Education (Asia), 2010. |
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DESCRIPTION |
xxii, 447 p. : col. ill. ; 26 cm. |
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CONTENT NOTE |
1. Event management trends in Asia -- 2. Events in Asia -- 3. Event tourism -- 4. Event sustainability -- 5. Ehe event concept -- 6. Meetings, incentive travel, conventions and exhibitions -- 7. Event planning and logistics -- 8. Event stakeholder and partnerships -- 9. Integrated marking communications in event management -- 10. Staging and managing events -- 11. Research and evaluation approaches -- 12. Appendix: supplementary case study. |
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SUMMARY |
The spectacular opening and closing ceremonies of the Beijing Olympics in 2008, which had a lasting impression on many, was one of the most recent testaments to Asia's emergence on the world stage and to its ability to successfully plan and host even the largest of events. Rich in resources, Asia is now a major global participant in issues of economic, trade and tourism development, and this has seen a corresponding surge in the staging of events - economic forums, trade shows, product launches or tourism events. |
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SUBJECT |
Special events -- Management. |
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SUBJECT |
Special events -- Marketing. |
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SUBJECT |
Special events -- Planning. |
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OTHER TITLE |
An Asian perspective. |
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ISBN |
0071272151. |
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ISBN |
9780071272155. |
