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著者 |
Ferrell, O. C. |
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題名 |
Business foundations : a changing world / O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell. |
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版次 |
13th ed. |
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出版項 |
New York, NY : McGraw Hill LLC, 2023. |
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稽核項 |
xxxii, 638 p. : ill., col. ; 26 cm. |
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書目、索引、附錄等 |
Includes bibliographical references and indexes. |
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目錄 |
pt. 1. Business in a changing world -- 1. The dynamics of business and economics -- 2. Business ethics and social responsibility -- 3. Business in a borderless world -- pt. 2. Starting and growing a business -- 4. Options for organizing business -- 5. Small business, entrepreneurship, and franchising -- pt. 3. Managing for quality and competitiveness -- 6. The nature of management -- 7. Organization, teamwork, and communication -- 8. Managing operations and supply chains -- pt. 4. Creating the human resource advantage -- 9. Motivating the workforce -- 10. Managing human resources. |
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目錄 |
pt. 5. Marketing : developing relationships -- 11. Customer-driven marketing -- 12. Dimensions of marketing strategy -- 13. Digital marketing and social media -- pt. 6. Financing the enterprise -- 14. Accounting and financial statements -- 15. Money and the financial system -- 16. Financial management and securities markets -- Bonus chapters : A. The legal and regulatory environment ; B. Personal financial planning -- Glossary -- Indexes. |
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主題 |
Business. |
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主題 |
Management -- United States. |
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其他著者 |
Ferrell, Linda, author. |
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其他著者 |
Hirt, Geoffrey A., author. |
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ISBN |
1265043698. |
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ISBN |
9781265043698. |
