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著者
Fitterman Radbill, Catherine, author.
題名
Introduction to the music industry : an entrepreneurial approach / Catherine Fitterman Radbill.
版次
2nd ed.
出版項
New York, NY ; Abingdon, Oxon : Routledge, 2017.
稽核項
xxi, 316 p. : ill. ; 24 cm.
書目、索引、附錄等
Includes bibliographical references and index.
目錄
1. Welcome to the creative economy -- 2. Why music professionals need to think like entrepreneurs -- 3. Developing the 21st century global music professional -- 4. Getting to know you : branding and marketing -- 5. Opportunities ahead : global rights management -- 6. Revenue streams : global performing and licensing -- 7. Revenue streams : music publishing -- 8. Revenue streams : broadcasting and digital media -- 9. Revenue streams : recorded music -- 10.Hands on : start something that matters.
主題
Music entrepreneurship.
主題
Music trade.
叢書
HD Music Production for Cretive Industries.
ISBN
1138924806.
ISBN
1138924814.
ISBN
9781138924802 (hardback).
ISBN
9781138924819 (paperback).
位置
索書號
現狀
Pavilion 研學館 Books Collection
ML3790 .F596 2017
Available
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