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機構名稱
Jasmine Roberts.
題名
Writing for strategic communication industries [electronic resource] / Jasmine Roberts.
出版項
Columbus, OH : the Ohio State University, 2016.
稽核項
1 online resource : ill.
附註
It is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
目錄
ch. 1. Defining strategic communication -- ch. 2. Media writing, convention, culture and style -- ch. 3. Strategic communication ethics -- ch. 4. News value -- ch. 5. News writing basics -- ch. 6. Feature writing -- ch. 7. Public relations industry -- ch. 8. Media relations -- ch. 9. Public relations writing -- ch. 10. Social media, uses and messaging -- ch. 11. Advertising industry -- ch. 12. Creating a writing portfolio.
主題
Commuication industries -- Books.
主題
Writing strategic -- Books.
主題
eBook.
其他著者
Bonenberger, Lynne, editor.
其他著者
Roberts, Jasmine.
機構名稱
Pressbooks.
叢書
ApL (Creative English-Biz and Media)-應用學習 (創意英語-商務與媒體).
叢書
Free E-Resources Books : Creative English.
外部連結
Click to access the Free E-Resources
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