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著者 |
Solomon, Michael R. |
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題名 |
Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University. |
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版次 |
13th ed., Global edition. |
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出版項 |
Harlow, England : Pearson, 2020. |
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稽核項 |
640 p., col., ill. ; 28 cm. |
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書目、索引、附錄等 |
Includes index and bibliographical references. |
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目錄 |
Section 1. Foundations of consumer behavior -- 1. Buying, having, and being : an introduction to consumer behavior : Consumer behavior : people in the marketplace ; Consumers are different! How we divide them up ; Marketing's impact on consumers ; What does it mean to consume? ; The global "Always-on" consumer ; Consumer behavior as a field of study ; Consumer trends : keep ahead to keep up ; Taking it from here : the plan of the book -- 2. Consumer well-being : Business ethics and consumer rights ; Consumers' rights and product satisfaction ; Major policy issues relevant to consumer behavior ; The dark side of consumer behavior. |
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目錄 |
Section 2. Internal influences on consumer behavior -- 3. Perception : Sensation ; The stages of perception ; Personal selection factors ; Stimulus organization -- 4. Learning and memory : How do we learn? ; Cogitive learning theory ; Memory -- 5. Motivation and affect : The motivation process : why ask why? ; Affect ; Consumer Involvement -- 6. The self : mind, gender, and body : The self ; Gender identity ; The body as product -- 7. Personality, lifestyles, and values : Personality ; Brand personality ; Lifestyles and consumer identity ; Psychographics ; Values. |
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目錄 |
Section 3. Choosing and using products -- 8. Attitudes and persuasive communications : The power of attitudes ; How do we form attitudes? ; Persuasion : how do marketers change attitudes? -- 9. Decision making : Cognitive decision making ; Habitual decision making ; Priming and nudging -- 10. Buying, using, and disposing : Situational effects on consumer behavior ; The shopping experiences ; Ownership and the sharing economy ; Postpurchase satisfaction and disposal. |
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目錄 |
Section 4. Consumers in their social and cultural settings -- 11, Group influences and social media : Groups ; Collective decision making : how groups influence what we buy ; The intimate corporation : family decision making ; Word-of-mouth communication ; Opinion leadership ; Social media : the horizontal revolution -- 12. Income and social class : Income and consumer identity ; Social class and consumer identity ; Status symbols and social capital -- 13. Subcultures : Ethic and racial subcultures ; Subcultural Stereotypes ; Religious subcultures ; The family unit and age subcultures ; Place-based subcultures -- 14. Culture : Cultural systems ; Cultural stories and ceremonies ; Sacred and profane consumption ; The diffusion of innovations ; The fashion system ; Global consumer culture -- Appendix I. Careers in consumer research -- Appendix II. Research Methods -- Appendix III. Sources o. |
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主題 |
Consumer behavior. |
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ISBN |
1292318104. |
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ISBN |
9781292318103. |
