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著者 Ferrell, O. C.
題名 Business foundations : a changing world / O. C. Ferrell, Geoffrey A. Hirt, Linda Ferrell.
版次 Twelfth edition, International student edition.
出版項 New York, NY : McGraw-Hill Education, 2020.
稽核項 xxvii, 622 p. : col. ill. ; 26 cm.
附註 Previous editions (before 11th ed.) in different title : Business : a changing world.
書目、索引、附錄等 Includes bibliographical references and index.
目錄 Pt.1 Business in a Changing World -- 1. The Dynamics of Business and Economics -- 2. Business Ethics and Social Responsibility -- 3.Business in a Borderless World -- Pt.2 Starting and Growing a Business -- 4. Options for Organizing Business -- 5. Small Business, Entrepreneurship, and Franchising -- Pt.3 Managing for Quality and Competitiveness -- 6. The Nature of Management -- 7. Organization, Teamwork, and Communication -- 8. Managing Operations and Supply Chain.
目錄 Pt.4 Creating the Human Resource Advantage -- 9. Motivating the Workforce -- 10. Managing Human Resources -- Pt.5 Marketing: Developing Relationships -- 11. Customer-Driven Marketing -- 12. Dimensions of Marketing Strategy -- 13. Digital Marketing and Social Networking -- Pt.6 Financing the Enterprise -- 14. Accounting and Financial Statements -- 15. Money and the Financial System -- 16. Financial Management and Securities Markets -- Bonus Chapters -- A. The Legal and Regulatory Environment -- B. Personal Financial Planning.
主題 Business.
主題 Management -- United States.
其他著者 Ferrell, Linda.
其他著者 Hirt, Geoffrey A.
ISBN 019348460 (pbk).
ISBN 9781260565805 (pbk).

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位置 索書號 現狀
Pavilion 研學館 Books Collection HF1008 .F472 2020 Available


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