|
著者 |
Ferrell, O. C. |
題名 |
Business foundations : a changing world / O. C. Ferrell, Geoffrey A. Hirt, Linda Ferrell. |
版次 |
Twelfth edition, International student edition. |
出版項 |
New York, NY : McGraw-Hill Education, 2020. |
稽核項 |
xxvii, 622 p. : col. ill. ; 26 cm. |
附註 |
Previous editions (before 11th ed.) in different title : Business : a changing world. |
書目、索引、附錄等 |
Includes bibliographical references and index. |
目錄 |
Pt.1 Business in a Changing World -- 1. The Dynamics of Business and Economics -- 2. Business Ethics and Social Responsibility -- 3.Business in a Borderless World -- Pt.2 Starting and Growing a Business -- 4. Options for Organizing Business -- 5. Small Business, Entrepreneurship, and Franchising -- Pt.3 Managing for Quality and Competitiveness -- 6. The Nature of Management -- 7. Organization, Teamwork, and Communication -- 8. Managing Operations and Supply Chain. |
目錄 |
Pt.4 Creating the Human Resource Advantage -- 9. Motivating the Workforce -- 10. Managing Human Resources -- Pt.5 Marketing: Developing Relationships -- 11. Customer-Driven Marketing -- 12. Dimensions of Marketing Strategy -- 13. Digital Marketing and Social Networking -- Pt.6 Financing the Enterprise -- 14. Accounting and Financial Statements -- 15. Money and the Financial System -- 16. Financial Management and Securities Markets -- Bonus Chapters -- A. The Legal and Regulatory Environment -- B. Personal Financial Planning. |
主題 |
Business. |
主題 |
Management -- United States. |
其他著者 |
Ferrell, Linda. |
其他著者 |
Hirt, Geoffrey A. |
ISBN |
019348460 (pbk). |
ISBN |
9781260565805 (pbk). |