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著者 |
Lamb, Charles W. |
|
題名 |
MKTG12 / Charles W. Lamb, Texas Christian University, Joe F. Hair, University of South Alabama, Carl McDaniel, University of Texas, Arlington. |
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版次 |
12th edition. |
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版次 |
Student edition. |
|
出版項 |
Australia: Cengage, [2018]. |
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稽核項 |
410 p. : ill. (some color) ; 27 cm. |
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附註 |
Includes Internet access code on separate folded card. |
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書目、索引、附錄等 |
Includes bibliographical references and index. |
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主題 |
Marketing -- Textbooks. |
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其他著者 |
Hair, Joseph F. |
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其他著者 |
McDaniel, Carl. |
|
ISBN |
1337407593. |
|
ISBN |
9781337407595 student edition. |
