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AUTHOR |
Johnson, Gerry. |
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TITLE |
Exploring strategy : text and cases / Gerry Johnson,Richard Whittington,Kevan Scholes,Duncan Angwin,Patrick Regner. |
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EDITION |
11th ed. |
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IMPRINT |
Harlow, England : Pearson, 2017. |
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DESCRIPTION |
xxxiii, 797 p. : col. ill. ; 27 cm. |
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BIBLIOGRAPHY, ETC |
Includes bibliographical references and index. |
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CONTENT NOTE |
1. Introducing strategy -- pt. 1. The strategic position -- 2. Macro-environment analysis -- 3. Industry and sector analysis -- 4. Resources and capabilities -- 5. Stakeholders and governance -- pt. 2. Strategic choices -- 7. Business strategy and models -- 8. Corporate strategy and diversification -- 9. International strategy -- 11. Mergers, acquisitions and alliances -- pt. 3. Strategy in action -- 12. Evaluating strategies -- 13. Strategy development process -- 14. Organising and strategy -- 15. Leadership and strategic change -- 16. The practice of strategy. |
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SUBJECT |
BUSINESS & ECONOMICS/Industrial Management. |
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SUBJECT |
BUSINESS & ECONOMICS/Management. |
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SUBJECT |
BUSINESS & ECONOMICS/Management Science. |
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SUBJECT |
Business and Management. |
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SUBJECT |
Business planning -- Case studies. |
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SUBJECT |
Business planning. |
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SUBJECT |
Strategic planning. |
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OTHER AUTHOR |
Duncan Angwin. |
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OTHER AUTHOR |
Johnson, Gerry. Exploring corporate strategy. |
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OTHER AUTHOR |
Patrick Regner. |
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OTHER AUTHOR |
Scholes, Kevan. |
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OTHER AUTHOR |
Whittington, Richard, 1958-. |
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ISBN |
9781292145129 (text and cases; pbk.). |
