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著者 |
Johnson, Gerry. |
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題名 |
Exploring strategy : text and cases / Gerry Johnson,Richard Whittington,Kevan Scholes,Duncan Angwin,Patrick Regner. |
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版次 |
11th ed. |
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出版項 |
Harlow, England : Pearson, 2017. |
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稽核項 |
xxxiii, 797 p. : col. ill. ; 27 cm. |
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書目、索引、附錄等 |
Includes bibliographical references and index. |
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目錄 |
1. Introducing strategy -- pt. 1. The strategic position -- 2. Macro-environment analysis -- 3. Industry and sector analysis -- 4. Resources and capabilities -- 5. Stakeholders and governance -- pt. 2. Strategic choices -- 7. Business strategy and models -- 8. Corporate strategy and diversification -- 9. International strategy -- 11. Mergers, acquisitions and alliances -- pt. 3. Strategy in action -- 12. Evaluating strategies -- 13. Strategy development process -- 14. Organising and strategy -- 15. Leadership and strategic change -- 16. The practice of strategy. |
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主題 |
BUSINESS & ECONOMICS/Industrial Management. |
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主題 |
BUSINESS & ECONOMICS/Management. |
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主題 |
BUSINESS & ECONOMICS/Management Science. |
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主題 |
Business and Management. |
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主題 |
Business planning -- Case studies. |
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主題 |
Business planning. |
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主題 |
Strategic planning. |
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其他著者 |
Duncan Angwin. |
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其他著者 |
Johnson, Gerry. Exploring corporate strategy. |
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其他著者 |
Patrick Regner. |
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其他著者 |
Scholes, Kevan. |
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其他著者 |
Whittington, Richard, 1958-. |
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ISBN |
9781292145129 (text and cases; pbk.). |
