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AUTHOR Smith, P.R.
TITLE Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey, P.R. Smith.
EDITION 15th ed.
IMPRINT London : Routledge, 2017.
DESCRIPTION 660 p. : ill. ; 25 cm.
BIBLIOGRAPHY, ETC Includes bibliographical references and index.
CONTENT NOTE 1. Introduction to digital marketing -- 2. Remix -- 3. Digital models -- 4. Digital customers -- 5. Social media marketing -- 6. Designing digital experiences -- 7. Traffic building -- 8. Customer lifecycle communications and CRM -- 9. Managing digital marketing -- 10. Digital marketing plan.
SUBJECT Electronic commerce.
SUBJECT Internet marketing.
SUBJECT Marketing.
OTHER AUTHOR Chaffey, Dave.
ISBN 9781138191686(hbk.).
ISBN 9781138191709(pbk.).

Location Call Number Status
KIC 旺角東 LBU Collection HF5415.1265 .S65 2017 Library Use Only

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