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AUTHOR Ryan, Damian.
TITLE Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.
EDITION 4th ed.
IMPRINT London : Kogan Page, 2017.
DESCRIPTION xvi, 424 p. : ill. ; 24 cm.
NOTE Includes index.
CONTENT NOTE 1. Digital marketing...the origin of... -- 2. Have a plan and stick to...strategy! -- 3. Crouch, touch, pause...engage... -- 4. Search: being found online -- 5. Understanding social media -- 6. Understanding e-mail marketing -- 7. Understand mobile marketing -- 8. Content marketing and native advertising -- 9. Understanding programmatic -- 10. All about video -- 11. Understanding online PR -- 12. Understanding performance marketing -- 13. Understanding the IoT -- 14. Optimizing the customer and user experience -- 15. The future of digital marketing.
SUBJECT Business planning.
SUBJECT Internet marketing.
SUBJECT Marketing.
SUBJECT Planning.
SUBJECT Social media.
SUBJECT Strategic planning.
OTHER AUTHOR Damian Ryan.
ISBN 9780749478438.

Location Call Number Status
KIC 旺角東 LBU Collection HF5415.1265 .R93 2017 Library Use Only
Pavilion 研學館 Books Collection HF5415.1265 .R93 2017 c.2 Available

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