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目錄 |
1. Digital marketing...the origin of... -- 2. Have a plan and stick to...strategy! -- 3. Crouch, touch, pause...engage... -- 4. Search: being found online -- 5. Understanding social media -- 6. Understanding e-mail marketing -- 7. Understand mobile marketing -- 8. Content marketing and native advertising -- 9. Understanding programmatic -- 10. All about video -- 11. Understanding online PR -- 12. Understanding performance marketing -- 13. Understanding the IoT -- 14. Optimizing the customer and user experience -- 15. The future of digital marketing. |
