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AUTHOR Walker, Gordon.
TITLE Modern competitive strategy / Gordon Walker.
EDITION 4th ed. (Int'l student ed.).
IMPRINT New York : McGraw-Hill Irwin, c2009.
DESCRIPTION xviii, 395 p. : ill. ; 24 cm.
BIBLIOGRAPHY, ETC Includes bibliographical references and indexes.
CONTENT NOTE Introduction -- 1. What Is Strategy? -- Building Competitive Advantage -- 2. Competitive Advantage -- 3. Industry Analysis -- 4. Strategy Over Time Growth and Innovation -- Strategy Execution and Strategic Planning -- 5. Strategy Execution -- 6. Partnering -- Strategic Boundaries -- 7. Vertical Integration and Outsourcing -- 8. Partnering -- Expanding the Scope of the Firm -- 9. Global Strategy -- 10. New Business Development -- 11. Managing the Multibusiness Firm -- Governing the Firm -- 12. Corporate Governance.
SUBJECT Industrial management.
SUBJECT Strategic planning.
ISBN 9789814636292 (pbk.).

Location Call Number Status
KIC 旺角東 LBU Collection HD30.28 .W34 2016 Library Use Only


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