|
AUTHOR |
Walker, Gordon. |
TITLE |
Modern competitive strategy / Gordon Walker. |
EDITION |
4th ed. (Int'l student ed.). |
IMPRINT |
New York : McGraw-Hill Irwin, c2009. |
DESCRIPTION |
xviii, 395 p. : ill. ; 24 cm. |
BIBLIOGRAPHY, ETC |
Includes bibliographical references and indexes. |
CONTENT NOTE |
Introduction -- 1. What Is Strategy? -- Building Competitive Advantage -- 2. Competitive Advantage -- 3. Industry Analysis -- 4. Strategy Over Time Growth and Innovation -- Strategy Execution and Strategic Planning -- 5. Strategy Execution -- 6. Partnering -- Strategic Boundaries -- 7. Vertical Integration and Outsourcing -- 8. Partnering -- Expanding the Scope of the Firm -- 9. Global Strategy -- 10. New Business Development -- 11. Managing the Multibusiness Firm -- Governing the Firm -- 12. Corporate Governance. |
SUBJECT |
Industrial management. |
SUBJECT |
Strategic planning. |
ISBN |
9789814636292 (pbk.). |