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著者 |
Walker, Gordon. |
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題名 |
Modern competitive strategy / Gordon Walker. |
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版次 |
4th ed. (Int'l student ed.). |
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出版項 |
New York : McGraw-Hill Irwin, c2009. |
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稽核項 |
xviii, 395 p. : ill. ; 24 cm. |
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書目、索引、附錄等 |
Includes bibliographical references and indexes. |
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目錄 |
Introduction -- 1. What Is Strategy? -- Building Competitive Advantage -- 2. Competitive Advantage -- 3. Industry Analysis -- 4. Strategy Over Time Growth and Innovation -- Strategy Execution and Strategic Planning -- 5. Strategy Execution -- 6. Partnering -- Strategic Boundaries -- 7. Vertical Integration and Outsourcing -- 8. Partnering -- Expanding the Scope of the Firm -- 9. Global Strategy -- 10. New Business Development -- 11. Managing the Multibusiness Firm -- Governing the Firm -- 12. Corporate Governance. |
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主題 |
Industrial management. |
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主題 |
Strategic planning. |
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ISBN |
9789814636292 (pbk.). |
