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AUTHOR Dempster, Craig.
TITLE The rise of the platform marketer : performance marketingwith Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.
IMPRINT Hoboken, New Jersey : Wiley, [2015].
DESCRIPTION xii, 228 p. : ill. ; 24 cm.
NOTE Includes index.
CONTENT NOTE The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
SUBJECT Customer relations.
SUBJECT Internet advertising.
SUBJECT Internet marketing.
SUBJECT Relationship marketing.
SUBJECT Social media -- Marketing.
OTHER AUTHOR Lee, John, 1974-.
SERIES HD Language & Corp. Communication (Japanese) II: Marketing and Advertising 市場與廣告學.
SERIES HD Language & Corp. Communication (Korean) II: Marketing and Advertising 市場與廣告學.
SERIES HD Language & Corp. Communication (Korean) II: Media and Communication 媒體與傳播.
SERIES HD Language & Corp. Communication (Japanese) II: Media and Communication 媒體與傳播.
ISBN 9781119059721 (cloth).

Location Call Number Status
Pavilion 研學館 Books Collection HF5415.1265 .D46 2015 Available

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